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We are Northern California’s alternative media advertising and press releasing clearing house.

Establish a Brand Reputation

We are Northern California’s alternative media advertising and press releasing clearing house. If you are looking to advertise in Northern California and establish a solid brand reputation, you cannot neglect alternative media.

What’s the big deal about alternative media when there are so many media options out there? Everybody’s heard of social media. Everybody’s heard of traditional mainstream media.

What is it about alternative media channels that make them a tremendous bargain as well as an essential part of your overall brand-building and awareness-raising campaign? Well, you only need to look at the shortcomings of social media and mainstream media.

With social media, you have a very fragmented and decentralized influencer base. In fact, in many cases, you are at the mercy of the platform you are advertising on.

Facebook Pages

If you are unclear on this concept, I want you to focus on what happened to Facebook Pages.

When Facebook Page publishing began, media practitioners were beside themselves. They thought that this was the best thing since sliced bread. So they published content. They went through the whole nine yards to produce a solid brand on that amazing social media platform.

At some point, when they published a post on their page, it would reach almost all their followers because everybody can’t click the Like button enough on their content. Sounds awesome, right? Sounds like the golden age of new media.

Well, think again. Facebook realized that they were leaving a lot of money on the table. There were several, if not thousands of pages on the Facebook platform that were making money all day every day through Facebook’s amazing reach. When these media outlets would publish a story that had a click-bait title with a matching attention-grabbing photo, you can bet that it not only got millions of likes but people would share it like crazy.

A word of mouth

Facebook then took stock of what was happening and realized that it was settling for cents on the dollar.

There was really no incentive for these media outlets to boost their posts or take out specialized ads because Facebook’s platform was so easy in pushing organic word of mouth. This is still plain old word of mouth, but in a digital form.

So, what do you think happened? Well, it doesn’t take a rocket scientist to figure this out. Facebook started cutting down on the reach of media outlets as well as private brands on Facebook. Good luck reaching 10% of the people who like your page.

Even if people selected to show your content first on their timeline, you still have to wait in line. If that person chose that setting for many other pages, then you can bet that you will only reach a fraction of the people who have expressed a specific interest in whatever it is you are sharing. Do you see the problem?

Ipad 3d

Alternative Media

This is why alternative media cannot be overlooked. Mainstream media has become so expensive and, sadly, is quickly dying. Thanks to the crackdown in social media platforms as well as the eroding trust people have in mainstream media for whatever reason, alternative media is your best bet. Not only is it cheaper, but it is also targeted.

Keep in mind that alternative media is alternative precisely because of its specific approach. If you’re looking to reach the gay, lesbian, bisexual, transsexual, questioning-and-queer community, there is alternative media that can help you there. If you are looking for vegetarians, vegans, Hare Krishnas, there are alternative media channels for that.

Basically, we take all demographics, slice and dice it, throw it on a pie chart, throw it on a graphic and we can deliver pinpoint awareness. Nobody can claim to do that. Let’s get one thing clear. Social media was able to do that, but the profit motif got in the way.

One-trip pony

So, don’t think that in the Internet age you are basically stuck with a one-trip pony. Don’t think for a second that you’re only option is to go with the big media brands or spend a tremendous amount of money and time on social media. There is an alternative.

Alternative media is not just an alternative in terms of the markets it serves and its geographic distribution and interest base. It is also an alternative in terms of monetary investment because if you are looking to build a solid brand and pair that with tremendous actionable influence, alternative media on a cent-per-cent basis is your best bet.

I know that sounds like a big claim. You probably have heard that claim before made by many other people pushing all sorts of media agenda. However, this claim is backed up by cold, hard statistics. If you are looking to influence a group of people, you’d better work with somebody or something that group of people already consider legitimate, credible and authoritative.

Effective platform

You get an effective platform. You get to reach a community that has coalesced around a certain consistent range of media topics and interests.

Benefits

The best part to all of this? You are able to get all these benefits for cents on the dollar. I know it’s very easy to be skeptical.

Very Easy

It’s very easy to be even cynical of the return on investment of social media considering the fact that very few people buy from Facebook ads directly.

Build Awareness

Well, we have mastered that. With alternative media, we help you build awareness campaigns that lead to you generating a lot of leads.

Sign people

Once you get people to sign up for your mailing list, you pretty much have a relationship with them.

Oppurtunity

This is where the real opportunity lies because it gives you many bites at the apple.

Taking a little time

While people may not kick on your commercial links in the first e-mail you send them, if you send them enough value throughout time, chances are they would buy something off your list. It’s only a matter of time.

Send Updates

The key here is to maintain your credibility and authority by sending relevant content through your e-mail updates.

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If you are able to do this, then you would be able to monetize the relationship at some point in time. This is the value alternative media brings to the table in a cogent, coherent and pure way.

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Clients

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Success in business

Complete Honesty

The rest of the media options either take too much time to perfect, too much money to tap and too much effort to optimize. Not so with alternative media. The key here is to be completely honest regarding your target audience and pick the right alternative media channel that will deliver your message in front of the right eyeballs.

Our Blog

Does vape juice swag make you look cool?

The whole idea of “cool” in the United States has a very curious history. It really does. In fact, even the word “cool” has a very interesting back story. You have to understand that as recently as the 1950s, the American cultural ethos has turned around conformity. In the American imagination, the more alike you are to everybody else, the more acceptable and praiseworthy you are.

It seems like the more generic people seem, the more social influence they have. The whole emphasis is on being like everybody else and this is encapsulated in the American preference in the 1950s for housing that looks like it came from some sort of cookie cutter. If you were to view movie clips from the 1950s, you’d see that these template-driven housing tracts seem to have popped up all over the United States like mushrooms after a hard midsummer swing.

It really is quite crazy because even to this very day in certain parts of San Francisco, there are houses that look just like each other. Now, in this day, Americans point to such mentality with ridicule. They say, “How can people live like that?” Well, it really all boils down to the cultural mindset. Back in those days, you want to be just like everybody else. That’s why the whole concept of “cool” back then was rather strange and unusual.

Jazz musicians and members of minority groups were the only ones who had “cool” as some sort of cultural value. Everybody else and I’m talking about the majority of the population of the United States was too busy trying to be like everybody else. They really took the old idea of going along just to get along to a whole other level.

Conformity was the name of the game. Words like “abnormal” were used all the time because you don’t want to be abnormal. You don’t want to be that person who is different from the norm. You don’t want to stick out. You want to be just like everybody else. Come the 1960s and people are starting to become more real and more connected with inner realities.

This façade of conformity started to give way. Cracks started to appear. People started to question the long running and long held beliefs that held America together. The 1960s, of course, witnessed the rise of the Civil Rights movement, all sorts of riots and, of course, the protest movement against the Vietnam War.

Put all these cultural trigger points together and you can see why the greater American cultural emphasis and value systems started to turn in a very dramatic way against conformity. Now it’s all about marching to the beat of your very special individual drummer. In fact, in certain parts of the country like San Francisco, the weirder you are, the more people would want to be your friend. Funny how things have changed.

It is precisely in this cultural environment that the idea of cool became so seductive and appealing. Now, everybody wants to be cool. What’s so awesome about cool is that you can be just like everybody else in the sense that you’re conforming to the same societal values but you don’t have to be obvious about it. Do you see the paradox here? Do you see the irony? Do you see, let’s face it, the hypocrisy?

In other words, deep down inside, Americans still want to be conformist but they’re doing it by being nonconformist. Pretty funny, right? Well, that’s precisely the cultural milieu we’re in. It really is some sort of cultural doublespeak but that’s the name of the game and that’s why if you are looking to buy vape juice online, you always will have to run into the cool factor. You may not want to. Maybe you’d rather not but that’s the reality of the situation. There still has to be some sort of cool factor there. That’s why some vapers love to wear vape juice brand t-shirts and swag.

What makes this a little bit tricky is that the vaping lifestyle continues to evolve as we speak. As more and more people adopt vaping and drop old-school cigarettes, there are all sorts of cultural contributions and inner subcultural currents and turbulence at play. You really can’t quite put your finger on it and say that something is definitely cool and something is definitely out. You really have to play it by ear.

So, do yourself a big favor and make sure that you focus on your attitude. As long as you’re being yourself, it really wouldn’t matter whether you’re cool or not. People who like you will continue to like you. People who are normally drawn to your personality type will continue to be drawn to you. Everybody else can go take a hike. It doesn’t really matter whether they like you or not. It doesn’t really matter whether they accept you or not. You are your own person.

You should start thinking this way because it would make life so much easier and it would simplify a lot of things going on in your life. Otherwise, if you try to be what other people expect you to be and if you try to live out their reality with your life, you’ll always end up with the short end of the stick. This is a basic life lesson a lot of junior high schoolers find out. You learn this type of lesson in middle school but just in case you missed out on the memo, there you have it. I’ve spelled it out in black and white so you don’t have to go through the unnecessary trauma of finding this all out for yourself.

You have to be your own person and if a lot people think you’re weird, then so be it. It’s better to be happy doing your own thing, attracting the people you’re currently attracting and going on your merry way. You don’t need to be somebody you’re not just to attract friends or to attain some sort of cool status. This is the ultimate definition of personal cool.